Blog:Creativity

I think that new media is great for the creative process. It is another outlet that you can use to express yourself. It's a great way to get yourself noticed because of the viewership of the internet. This is especially true of YouTube. How many times have you heard a video that went viral from YouTube? It happens so often now. On YouTube you don't need to have expertise to make a video. All you need is a camera, computer and a creative idea. People are always looking for something new to entertain them. I think that today's consumer is very picky about the content that they view. In order to get viewership you must think out of the box. New Media allows you to put together something in a short period of time and get it to the masses. Such as in the article in the New York Times called "Disney Tolerates a Rap Parody of Its Critters. But Why?", a group of kids put together a video with Disney characters singing and what appears to be rapping to a popular hip hop rap. "The postings (called mash-ups), are made by editing together snippets of animated movies and TV shows. The finished products look like music videos in which the cartoon characters do the singing. As “Crank That” climbed the music charts over the summer — the song hit No. 1 on the Billboard Hot 100 this month — the videos started gaining in popularity and users edited together versions using characters owned by other big media companies. A version using clips taken from Nickelodeon’s “SpongeBob SquarePants” has been viewed more than seven million times. http://www.nytimes.com/2007/09/24/business/media/24crank.html?_r=0
This video was very popular. These people took something that was ready created (the characters) and took it to another creative level by adding unique rap content to it. This helped to get them noticed by the world. I think that creativity in new media is limitless as long as you don't infringe on anyone's intellectual property, I think you can go far.